May 6, 2005

Bad pricing or bad taste? 2001 Charles Shaw Cab

I admit, I liked Charles Shaw Winery's 2001 Cabernet Sauvignon. Imagine my shock upon discovering its $2.99 price tag (Trader Joe's) - here, the Three Buck Chuck (Two Buck Chuck in 2002). So, is it bad pricing or bad taste on my part? Enoch, where are you? Fortunately, I'm not the only one in this predicament, there's an active forum dedicated to this wine on winebork.com. Tom Carr has a a not-so-positive epinions review along with 30 additional comments. I like this one by "snoopsafe":

Once in a while mankind gets something very right. In my lifetime some notables have been: The 1964 Ford Mustang, Kraft Macaroni and Cheese, Doritos Nacho Cheese Tortilla Chips, Pace Picante Sauce, and, well, yes Charles Shaw Wine. Warm and fuzzies that tend to fit right at home across America. To some of us; caviar is still just stinky fish eggs and we know that the neighbors decision to buy a Mercedes has nothing to do with calculated reason. Those designer dresses worn at the Oscars look pretty silly and we like our Charles Shaw wine because our senses suppress our ego.
Interestingly, according to Ben Giliberti, "There is no Charles Shaw winery. Two Buck Chuck is bottled by the Bronco Wine Co., which is owned by Franzia, the box-wine juggernaut. It is sold exclusively at Trader Joe's stores. The company is selling so much (an estimated 1 million cases a month) that it can barely keep the wine on the shelf." Finally, here's the skinny direct from Trader Joe.

Posted by torque at 12:27 AM | Comments (4) | TrackBack