May 6, 2005

Bad pricing or bad taste? 2001 Charles Shaw Cab

I admit, I liked Charles Shaw Winery's 2001 Cabernet Sauvignon. Imagine my shock upon discovering its $2.99 price tag (Trader Joe's) - here, the Three Buck Chuck (Two Buck Chuck in 2002). So, is it bad pricing or bad taste on my part? Enoch, where are you? Fortunately, I'm not the only one in this predicament, there's an active forum dedicated to this wine on Tom Carr has a a not-so-positive epinions review along with 30 additional comments. I like this one by "snoopsafe":

Once in a while mankind gets something very right. In my lifetime some notables have been: The 1964 Ford Mustang, Kraft Macaroni and Cheese, Doritos Nacho Cheese Tortilla Chips, Pace Picante Sauce, and, well, yes Charles Shaw Wine. Warm and fuzzies that tend to fit right at home across America. To some of us; caviar is still just stinky fish eggs and we know that the neighbors decision to buy a Mercedes has nothing to do with calculated reason. Those designer dresses worn at the Oscars look pretty silly and we like our Charles Shaw wine because our senses suppress our ego.
Interestingly, according to Ben Giliberti, "There is no Charles Shaw winery. Two Buck Chuck is bottled by the Bronco Wine Co., which is owned by Franzia, the box-wine juggernaut. It is sold exclusively at Trader Joe's stores. The company is selling so much (an estimated 1 million cases a month) that it can barely keep the wine on the shelf." Finally, here's the skinny direct from Trader Joe.

Posted by torque at May 6, 2005 12:27 AM | TrackBack

here i am! there once was a Charles Shaw winery in the past, but the wife of Charles Shaw won the rights to the winery's brand in a divorce settlement, and sold it to Bronco to spite him.

2 buck chuck was always $3 on the east coast due to shipping costs, i wonder if it's increasing its' prices to match that nationwide.

the 2002 shiraz won double gold at the corning wine competition last year. don't pan it until you try it. come over sometime to try it.

Posted by: enoch choi at May 6, 2005 12:23 PM

FYI--While the head of Bronco Wine is named Franzia, they have absolutely nothing to do with Franzia that makes the wine-in-the box. It is just coincidence that he has the same last name.

Posted by: Firkin at July 6, 2005 6:32 PM

I was excited to learn that wine could be shipper interstate now, and hoped I could get Shaw's Cabernet Sauvignon. But Trader Joe's policy is not to ship any at all.So, I would like to know how may I obtain same??

Posted by: Lesley Pappier at August 10, 2005 6:53 PM

Good job!

Posted by: Markus at December 13, 2006 1:00 AM
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