March 17, 2005

What is Phood?

Phood, according to, is pharmaceuticals + food, food "enhanced with nutritional supplements that promise a bevy of health benefits." While a new trend, the concept isn't new at all. Baby milk powder, for example, is very much enhanced. Also, consider Morton Salt, with iodine. Packaged Facts places total retail sales of phood, including beverages, at $16.2 billion in 2004. They actually tracked $7.3 billion, a quarter of which were beverages. I wonder, does vitamin-C enhanced Hi-C count? Clif and Luna Bars certainly do.

Posted by torque at March 17, 2005 10:11 AM | TrackBack
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