tim's journal: Soda fountain Diet Coke

May 3, 2004

Soda fountain Diet Coke

The Hindu Business Line reported a couple days ago on a Miami longshoreman, Bartimous Berry (what a name), filing a lawsuit against Coca-Cola C. for selling a different version of Diet Coke at the soda fountains than that used in cans and bottles. The difference? Soda fountain Diet Coke contains a mixture of saccharin and aspartame which Coca-Cola claims is necessary to stabilize fountain syrup before adding carbonated water. The lawsuit alleges that Coca-Cola did so to increase profitability as saccharin is cheaper than aspartame. According to the San Mateo County Times,

Coca-Cola spokesman Dan Schafer said saccharin is used for "product quality reasons" not "money reasons." He said aspartame loses its sweetness faster in a fountain drink than in a canned or bottled soda.

Update
Bartimous Berry appears to be a lawsuit machine. According to bankrupt.com (9/11/2001), Berry also sued Kmart Corporation after checking out Kmart's "Dare to Compare" advertising campaign which compared prices between Kmart and Target. Apparently some advertised price comparisons were inaccurate. Berry was seeking class action status for the suit. Note that prior to this, Target Corp. already sued Kmart regarding the exact same issue. Sounds like Berry is riding on the coattails. Who is this guy?

Posted by torque at May 3, 2004 8:04 AM | TrackBack

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